Pick your Houston business type. Get a local SEO plan.
Free, locally-researched DIY SEO project guides — written for Houston, not generic templates. Each project covers your Google Business Profile, citations, reviews, content, and local schema, with step-by-step actions a real business owner can follow.
Browse by Houston business type
Houston AI Consultants DIY SEO
A detailed, paid-access workbook for AI consultants in Houston who want to be the trusted local AI expert that Houston business owners actually find on Google. Covers keyword research, GBP optimization, website pages, Houston-specific content, reviews, citations, the right way to use AI itself to speed the work, a printable checklist, and a monthly tracking plan.
Auto repair shopsHouston Auto Repair DIY SEO
A detailed, paid-access workbook for auto repair shops in Houston that want to be the first mechanic Houston drivers find on Google. Covers Houston-specific keyword research, GBP optimization, brand specialty positioning, service pages for brakes / oil / engine / transmission / AC / tires / diesel / mobile mechanic, neighborhood pages, an honest review system, local citations, the right way to use AI to speed the work, a printable checklist, and a monthly tracking plan.
Barber shopsHouston Barbers DIY SEO
A detailed paid-access workbook for Houston barbers — keyword research, GBP optimization, Booksy / StyleSeat / TheCut booking integration, individual-barber bio pages, service pages (haircuts / fades / beards / shaves / kids / walk-ins / mobile), an honest review system, local citations, an AI helper, a printable checklist, and a monthly tracking plan.
Bars & nightlifeHouston Bars & Nightlife DIY SEO
A detailed paid-access workbook for Houston bars and nightlife venues — Houston keyword research, GBP, event calendar SEO, drink and happy-hour pages, private-booking landings, reviews, photo cadence, citations, AI helper, printable checklist, and a monthly tracking plan.
ChiropractorsHouston Chiropractors DIY SEO
A detailed paid-access workbook for Houston chiropractors and chiropractic clinics — keyword research, GBP, condition + specialty + neighborhood pages, ethical patient-review system, citations, AI helper, printable checklist, and a monthly tracker. Healthcare-aware throughout.
ChurchesHouston Churches DIY SEO
A detailed paid-access workbook for Houston churches, ministries, and outreach teams — keyword research, GBP, Sunday service + plan-your-visit + ministry + sermon + event pages, respectful review system, citations, AI helper, printable checklist, and a monthly tracker. Ministry-aware throughout.
Cleaning companiesHouston Cleaning DIY SEO
A detailed paid-access workbook for Houston cleaning companies — keyword research, GBP, residential + maid + deep + move-out + apartment + office + commercial + Airbnb + post-construction + recurring service pages, booking-focused CTAs, honest review system, citations, AI helper, printable checklist, and a monthly tracker.
Coffee shopsHouston Coffee Shops DIY SEO
A detailed paid-access workbook for Houston coffee shops, cafes, espresso bars, breakfast cafes, study cafes, work-friendly cafes, coffee trucks, and local roasters — keyword research, GBP, menu and ordering, study + work-friendly + catering pages, photo strategy, honest reviews, citations, AI helper, printable checklist, and a monthly tracker.
Construction companiesHouston Construction Companies DIY SEO
A detailed paid-access workbook for Houston general contractors, commercial builders, residential builders, remodelers, concrete, tenant-improvement, metal-building, and design-build firms — keyword research, GBP, service pages, project portfolio, reviews, citations, AI helper, printable checklist, monthly lead tracking.
ContractorsHouston Contractors DIY SEO
A detailed paid-access workbook for Houston general contractors, home contractors, remodelers, residential and commercial contractors, repair contractors, and specialty trades — keyword research, GBP, service pages, project gallery, honest reviews, citations, AI helper, printable checklist, monthly lead tracking.
DaycaresHouston Daycares DIY SEO
A detailed paid-access workbook for Houston daycare centers, preschools, infant + toddler programs, after-school care, early learning centers, faith-based childcare, and Montessori-style programs — keyword research, GBP, program + enrollment + tour pages, parent trust + privacy, honest reviews, citations, AI helper, printable checklist, monthly enrollment tracking.
DentistsHouston Dentists DIY SEO
A detailed paid-access workbook for Houston general dentists, family practices, cosmetic dentists, emergency dentists, pediatric dentists, orthodontists, implant providers, and dental clinics — keyword research, GBP, service + appointment + new-patient + insurance pages, HIPAA-safe reviews, citations, AI helper, printable checklist, monthly lead tracking.
ElectriciansHouston Electricians DIY SEO
A detailed paid-access workbook for Houston electricians, electrical contractors, residential and commercial electricians, emergency electricians, lighting and EV charger and generator installers, and electrical repair companies — keyword research, GBP, service pages, emergency electrician SEO, honest reviews, citations, AI helper, printable checklist, monthly lead tracking.
Event venuesHouston Event Venues DIY SEO
A detailed paid-access workbook for Houston wedding venues, corporate event spaces, banquet halls, reception halls, party venues, meeting rooms, conference venues, outdoor venues, private event spaces, and community event centers — keyword research, GBP, event-type pages, gallery + photo SEO, package + inquiry pages, honest reviews, citations, AI helper, printable checklist, monthly booking-lead tracking.
Fitness studiosHouston Fitness Studios DIY SEO
A detailed paid-access workbook for Houston fitness studios, gyms, yoga + Pilates studios, personal trainers, boxing gyms, martial arts schools, CrossFit gyms, HIIT studios, wellness studios, and group-fitness businesses — keyword research, GBP, class + membership + trial-offer pages, reviews, citations, AI helper, printable checklist, monthly membership-lead tracking.
Food trucksHouston Food Trucks DIY SEO
A detailed paid-access workbook for Houston food trucks, taco trucks, BBQ trucks, burger trucks, seafood trucks, dessert trucks, coffee trucks, mobile food vendors, food trailers, pop-ups, catering trucks, and event food vendors — keyword research, GBP (SAB), menu + location + catering pages, honest reviews, citations, AI helper, printable checklist, monthly lead + event tracking.
Garage door companiesHouston Garage Door DIY SEO
A detailed paid-access workbook for Houston garage door repair companies, installers, overhead door companies, residential + commercial garage door services, garage door opener specialists, spring repair technicians, and service-area businesses — keyword research, GBP, service pages, emergency garage door SEO, honest reviews, citations, AI helper, printable checklist, monthly call + lead tracking.
Hair salonsHouston Salons DIY SEO
A detailed paid-access workbook for Houston hair salons, beauty salons, salon suites, independent stylists, color + extension specialists, blowout bars, bridal teams, natural-hair + curly-hair salons, and local beauty businesses — keyword research, GBP, service pages, stylist bios, booking + menu pages, photo gallery SEO, reviews, citations, AI helper, printable checklist, monthly tracking.
HandymenHouston Handymen DIY SEO
A detailed paid-access workbook for Houston solo handymen, handyman companies, home repair + maintenance providers, punch-list services, furniture assembly, drywall repair, fence repair, TV mounting, fixture installation, honey-do list services, and rental-property maintenance teams — keyword research, GBP (SAB), service pages, service-area + neighborhood SEO, project-photo SEO, reviews, citations, AI helper, printable checklist, monthly tracking.
Home buildersHouston Home Builders DIY SEO
A detailed paid-access workbook for Houston custom home builders, luxury home builders, residential builders, build-on-your-lot builders, design-build firms, new construction builders, small home building companies, and local residential construction businesses — keyword research, GBP, service pages, portfolio + photo SEO, neighborhood + community pages, reviews, citations, AI helper, printable checklist, monthly consultation tracking.
Home health careHouston Home Health Care DIY SEO
A paid-access workbook for Houston home health care agencies, non-medical home care, private duty, caregivers, senior care, companion + personal + respite, dementia, post-surgery, veteran + Medicaid care — GBP, service pages, caregiver-trust + intake, HIPAA-safe reviews, citations, AI helper, monthly tracking.
HotelsHouston Hotels DIY SEO
A paid-access workbook for Houston hotels, boutique + extended-stay + airport + business + family + event + pet-friendly properties and lodging — GBP, room + amenity + booking pages, gallery + local-attraction SEO, reviews, citations, AI helper, monthly tracking.
HVAC companiesHouston HVAC DIY SEO
A detailed paid-access workbook for Houston HVAC companies, AC repair companies, HVAC contractors, residential + commercial providers, heating repair companies, ductwork specialists, indoor air quality providers, and maintenance-plan operators — keyword research, GBP, service pages, emergency AC SEO, maintenance plan SEO, reviews, citations, AI helper, printable checklist, monthly call + lead tracking.
Industrial service companiesHouston Industrial Service DIY SEO
A paid-access workbook for Houston industrial maintenance, plant maintenance, facility maintenance, equipment + machinery repair, industrial cleaning, fabrication, welding, millwright, pump + compressor + conveyor repair, industrial electrical + mechanical, and shutdown / turnaround service providers — RFQ + procurement SEO, case-study + project-proof SEO, ISN / Avetta / Veriforce trust signals, safety claims review, AI helper, monthly B2B lead tracking.
Insurance agentsHouston Insurance Agents DIY SEO
A paid-access workbook for Houston independent insurance agents, captive agents, agency owners, brokers, Medicare agents, life agents, commercial producers, and small agency teams — GBP, auto + home + life + business + commercial + Medicare + flood + windstorm + renters + contractor pages, quote + consultation SEO, educational + trust content, privacy-safe review workflow, citations, AI helper, monthly lead tracking.
IT companiesHouston IT Companies DIY SEO
A paid-access workbook for Houston IT companies, MSPs, IT consultants, cybersecurity firms, cloud + help-desk + backup + DR providers, and B2B technology service businesses — GBP, managed IT + cybersecurity + cloud + help desk pages, B2B consultation + case-study SEO, reviews, citations, AI helper, monthly tracking.
LandscapersHouston Landscapers DIY SEO
A paid-access workbook for Houston landscaping companies, lawn care providers, mowing crews, yard cleanup, landscape design, sod installation, irrigation + sprinkler repair, drainage + French-drain specialists, flower-bed + mulch installation, tree trimming, hardscape + patio, outdoor-lighting, and commercial landscapers — keyword research, GBP, service-area + neighborhood pages, before/after photo SEO, seasonal SEO, reviews, citations, AI helper, monthly lead tracking.
Law firmsHouston Law Firms DIY SEO
A paid-access workbook for Houston solo attorneys, small + mid-size law firms, personal injury + car accident firms, family + divorce firms, criminal defense firms, immigration firms, estate planning + probate attorneys, business + employment + real estate attorneys, and legal intake teams — keyword research, GBP, practice-area pages, attorney bios + trust proof, intake + consultation SEO, ethics-compliant reviews, citations, AI helper, monthly consultation tracking.
Logistics companiesHouston Logistics DIY SEO
A paid-access workbook for Houston logistics companies, trucking companies, freight brokers, 3PL providers, warehouses + distribution centers, drayage + intermodal carriers, last-mile + courier services, hot-shot operators, LTL + FTL + refrigerated freight, and freight forwarders — keyword research, GBP, service-line pages, B2B quote + lane-inquiry SEO, case-study + trust-proof SEO, reviews, citations, AI helper, monthly tracking.
Marketing agenciesHouston Marketing Agencies DIY SEO
A paid-access workbook for Houston marketing agencies, digital agencies, SEO + local SEO agencies, PPC agencies, branding + creative + web design agencies, social media + content + email marketing teams, lead-generation + B2B + small-business marketing consultants, fractional CMOs, and solo agency owners — keyword research, GBP, service pages, case-study + portfolio SEO, discovery-call + lead-gen SEO, reviews, citations, AI helper, monthly tracking.
Medical clinicsHouston Medical Clinics DIY SEO
A paid-access workbook for Houston primary care, family medicine, urgent care, walk-in + same-day, preventive + wellness, pediatric, women's health, internal medicine, DPC + concierge, telehealth, and bilingual (Spanish / Vietnamese / Mandarin / Arabic) clinics — keyword research, GBP, service pages, provider bios + trust proof, appointment + new patient SEO, HIPAA-aware reviews, citations, AI helper, monthly patient-appointment tracking.
Mortgage brokersHouston Mortgage Brokers DIY SEO
A paid-access workbook for Houston independent mortgage brokers, loan officers, mortgage companies, retail + wholesale loan officers, first-time-buyer + FHA + VA + conventional + jumbo + non-QM + physician + construction-loan specialists, refinance + cash-out specialists, and bilingual loan officers — keyword research, GBP, loan-program pages, pre-approval + refinance SEO, NMLS / RESPA / TILA / CFPB-compliant reviews, citations, AI helper, monthly lead tracking.
Moving companiesHouston Moving Companies DIY SEO
A paid-access workbook for Houston moving companies — local + residential + apartment + commercial + office + packing + long-distance + furniture + labor-only + senior + same-day movers, plus storage operators — keyword research, GBP, service + neighborhood pages, quote-request SEO, ProMover + Texas DMV trust signals, reviews, citations, AI helper, monthly tracking.
NonprofitsHouston Nonprofits DIY SEO
A paid-access workbook for Houston nonprofits, charities, foundations, faith-based outreach, food pantries, animal rescues, youth + education + health + community-wellness + veterans + homeless-services organizations, refugee resettlement agencies, and disability + senior + family-services nonprofits — keyword research, GBP, donation + volunteer + event + impact pages, privacy-safe story strategy, reviews, citations, AI helper, monthly donor + volunteer tracking.
Oil and gas service companiesHouston Oil & Gas Service DIY SEO
A paid-access workbook for Houston oilfield, pipeline, refinery, petrochemical, drilling, production support, industrial maintenance, fabrication, welding, inspection / NDT, equipment, environmental, and emergency-response companies — keyword research, GBP, capability + service + safety pages, RFQ + B2B lead conversion, ISN / Avetta / Veriforce trust signals, AI helper, monthly tracking.
Pest control companiesHouston Pest Control DIY SEO
A paid-access workbook for Houston pest control companies, exterminators, termite specialists, mosquito + roach + ant + rodent + bed bug + spider + flea + tick + wasp control, residential + commercial + recurring + emergency pest providers, and wildlife / exclusion service businesses — keyword research, GBP, pest-specific service + neighborhood pages, inspection + lead conversion SEO, TDA SPCS trust signals, reviews, citations, AI helper, monthly tracking.
PlumbersHouston Plumbers DIY SEO
A paid-access workbook for Houston plumbers, plumbing companies, emergency + 24-hour plumbers, residential + commercial plumbers, drain cleaning + sewer + slab leak + leak detection + repipe specialists, water heater + tankless installers, gas-line + medical-gas + backflow providers — keyword research, GBP, service pages, emergency + neighborhood SEO, TSBPE trust signals, call + quote conversion, reviews, citations, AI helper, monthly tracking.
Pool companiesHouston Pool Companies DIY SEO
A paid-access workbook for Houston pool builders, weekly service, cleaners, repair + equipment + pump + filter + heater specialists, remodelers, resurfacing, leak detection, residential + commercial providers, and post-freeze + post-flood damage specialists — keyword research, GBP, service + neighborhood pages, quote conversion, project gallery proof, reviews, citations, AI helper, monthly tracking.
Private schoolsHouston Private Schools DIY SEO
A paid-access workbook for Houston independent + Christian + Montessori + classical + IB + language-immersion private schools — preschool through 12. Keyword research, GBP, admissions + tuition + grade-level + campus-tour pages, parent trust + student privacy, reviews, citations, AI helper, monthly enrollment tracking.
Professional servicesHouston Professional Services DIY SEO
A paid-access workbook for Houston consultants, CPAs, bookkeepers, financial advisors + RIAs, insurance, legal, HR, IT + MSP + cybersecurity, marketing, fractional CFO + CMO, business advisors, and B2B service providers — keyword research, GBP, service + industry-vertical pages, consultation conversion, trust + credential signals, privacy-safe reviews, citations, AI helper, monthly tracking.
RealtorsHouston Realtors DIY SEO
A paid-access workbook for Houston realtors, real estate agents, brokers, buyer + listing + relocation + luxury + first-time-buyer + new-construction + condo + investment-property specialists, and small teams — keyword research, GBP, buyer + seller + neighborhood + valuation + relocation pages, lead conversion, TREC + Fair Housing + HAR + MLS compliance, reviews, citations, AI helper, monthly lead tracking.
RestaurantsHouston Restaurants DIY SEO
A paid-access workbook for Houston independent + chef-driven + family + fast-casual + fine-dining + cafe + diner + food-hall + breakfast + brunch + lunch + dinner + takeout + delivery + catering + private-dining restaurants — keyword research, GBP, menu + cuisine + reservation + order + catering pages, food photo strategy, reviews, citations, AI helper, monthly tracking.
Retail storesHouston Retail Stores DIY SEO
A paid-access workbook for Houston independent boutiques, gift shops, clothing + furniture + home goods + jewelry + shoe + toy + electronics + beauty supply + pet supply + sporting goods + specialty stores, and hybrid brick-and-mortar/eCommerce shops — keyword research, GBP, product + category pages, local inventory + pickup SEO, reviews, citations, AI helper, monthly visits + orders + pickup tracking.
RoofersHouston Roofers DIY SEO
A paid-access workbook for Houston roofers, roofing companies, residential + commercial roofing contractors, storm-damage + hail + wind + hurricane restoration specialists, roof leak + emergency repair + inspection + replacement specialists, metal + shingle + tile + flat-roof + TPO commercial roofers, and gutter installers — keyword research, GBP, service + emergency + storm pages, insurance-aware content, estimate conversion, reviews, citations, AI helper, monthly tracking.
Security companiesHouston Security DIY SEO
A paid-access workbook for Houston licensed security companies — Class B guard + patrol, Class F alarm, Class O access control, Level III armed officers, event + construction + apartment + warehouse + retail security, alarm + CCTV + access control installers, and system integrators — keyword research, GBP, service + industry pages, commercial + residential quote conversion, privacy-safe + confidentiality-aware reviews, citations, AI helper, monthly tracking.
SpasHouston Spas DIY SEO
A paid-access workbook for Houston day spas, massage spas, facial spas, skincare studios, wellness spas, body-treatment providers, waxing studios, spa boutiques, luxury day spas, independent estheticians, massage therapists, and appointment-based wellness businesses — keyword research, GBP, treatment + service pages, online booking conversion, gift card + package + membership pages, reviews, citations, AI helper, monthly booking tracking.
Towing companiesHouston Towing DIY SEO
A paid-access workbook for Houston licensed towing companies — TDLR Towing + VSF-licensed operators, tow truck operators, roadside assistance providers, flatbed + heavy-duty + motorcycle + accident recovery + commercial fleet + private property towing companies, and winch-out + jump start + tire change + fuel delivery + lockout providers — keyword research, GBP, service + emergency + highway + neighborhood pages, call conversion, reviews, citations, AI helper, monthly tracking.
Trucking companiesHouston Trucking DIY SEO
A paid-access workbook for Houston USDOT + MC-licensed trucking companies — owner-operators, hot shot, flatbed, dry van, reefer + refrigerated, heavy haul, container drayage, Port of Houston, intermodal, last mile, expedited freight, commercial transport + logistics — keyword research, GBP, service + lane + equipment + industry pages, B2B freight quote conversion, reviews, citations, AI helper, monthly tracking.
TutorsHouston Tutors DIY SEO
A paid-access workbook for Houston tutors and tutoring centers — private tutors, online tutors, in-home tutors, math, reading, writing, English, science, algebra, calculus, SAT, ACT, STAAR, AP, elementary, middle school, high school, college, homeschool, learning coaches — keyword research, GBP, subject + grade + test prep pages, parent consultation conversion, privacy-safe reviews + success stories, citations, AI helper, monthly tracking.
Wedding vendorsHouston Wedding Vendors Local SEO Project
A Houston-specific local SEO project for wedding vendors — built around 12-18 month booking lead time, The Knot / WeddingWire SEO authority, cultural wedding specialization for the diverse Houston market, and competing in a category where Instagram portfolio drives discovery.
How Houston local SEO works
Google ranks local businesses by three things: relevance (does your profile and site match the search?), distance (how close are you to the searcher?), and prominence (do you have honest reviews, accurate listings, and useful content?). Every project on this page works on the parts you control.
No ranking guarantees, no fake reviews, no fake locations. Houston customers reward businesses that are honest, accurate, and active.
Ready to get found in Houston?
Start with a free local SEO audit, or grab an affordable DIY kit built for Houston businesses.
Need help getting started in Houston? Call James Henderson at 832-338-2926 and we’ll help you take the next step right away.