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Houston · 90-Day Local SEO Plan

A 90-day local SEO plan built for Houston.

Three phases, six actions each, locally researched for the Houston market. Honest local SEO — no ranking guarantees, no fake reviews, no doorway pages.

Phase 1

Days 1-30: Foundation

Get the Houston basics right before chasing growth: clean NAP, accurate Profile, realistic service radius, and one strong neighborhood page.

  1. 1

    Audit and clean NAP across Profile, website, and top citations

    Confirm the exact name, address, phone, hours, and website match everywhere — Profile, footer, contact page, top 10 citations. Document differences and fix them in a single sitting so the rest of the plan stands on a clean record.

  2. 2

    Pick a realistic Houston service radius

    Decide which neighborhoods you genuinely serve well — typically 4-8 of the 14+ in the planning worksheet — and remove the rest from the Profile service area. Pages and Profile language should name only the areas you can reach and prove.

  3. 3

    Profile categories that match your strongest service

    Set the primary category to the single service that drives the most revenue, not a generic catch-all. Add secondary categories only for services you genuinely deliver and would happily take a lead for tomorrow.

  4. 4

    Publish one strong neighborhood page

    Pick your single best Houston neighborhood — the one with real customers, photos, and stories — and build the proof-driven page. Use it as the template for future neighborhoods, never as a city-name swap.

  5. 5

    Start an honest review request workflow

    Every completed job, ask the customer for an honest review through the Google link. No incentives, no gating, no employee reviews. Track requests vs. results so you can see the ratio improve.

  6. 6

    Pre-build storm-season Profile updates

    Draft a template Profile update for hurricane prep, during-storm availability, and post-storm response. Save them so you can post within 30 minutes when weather hits, instead of going dark.

Phase 2

Days 31-60: Growth

Earn local rank signals through real proof, weekly Profile activity, and a second strong neighborhood page.

  1. 1

    Publish neighborhood page #2 with real proof

    Take the foundation neighborhood page template and apply it to your next-best Houston market. Real customer references, real photos, real local language — no copy-paste.

  2. 2

    Profile photo cadence — 5-10 real images per week

    Real job sites, real team, real Houston backdrops. Phone-camera quality is fine; stock photos and AI-generated images are not. Upload weekly so the freshness signal stays consistent.

  3. 3

    Reply to every review within 48 hours

    Positive, neutral, and negative. Calm tone, no boilerplate, no arguing on negatives. Move sensitive issues offline. Owner replies signal the business is active.

  4. 4

    Build 3 service-specific landing pages

    For the 3 most profitable services, build pages that answer the questions Houston customers actually ask in calls — pricing factors, scheduling, what to expect, neighborhoods served. No keyword stuffing.

  5. 5

    Add LocalBusiness structured data sitewide

    Match the schema fields to what is visible on the page — address, phone, hours, service area, sameAs links to real social profiles. Schema that contradicts visible content damages more than missing schema.

  6. 6

    Add Profile Q&A seeded with real customer questions

    List the top 5 questions customers actually ask, post and answer them in the Profile Q&A. Use real language, not marketing copy.

Phase 3

Days 61-90: Scale

Hold rank, expand to a third neighborhood, and build a monthly content rhythm that survives storm season.

  1. 1

    Publish neighborhood page #3

    Same template, same proof requirements. Three strong neighborhood pages outperform fifteen thin ones every time.

  2. 2

    Monthly storm-readiness post on Profile and site

    A short, useful update on what Houston customers should do before, during, and after weather events. Honest service info, not marketing.

  3. 3

    Local link campaign — chambers, partners, suppliers

    Houston neighborhood chambers, real business partners, and supplier directories. Skip directory link farms; one chamber link beats fifty paid directories.

  4. 4

    Track GBP insights monthly and adjust

    Direction requests, calls, profile views, search queries. Find which neighborhoods are driving the most calls and double down on those pages.

  5. 5

    Build a recurring photo pipeline

    Set up phone reminders for crew leaders to capture job-site photos. The freshness signal collapses if photos stop in month 4.

  6. 6

    Quarterly competitor visibility audit

    Check how your top 3 Houston competitors are ranking on the same neighborhood + service queries. Note what they are doing differently — content depth, review volume, GBP category mix — and adjust.

Ready to get found in Houston?

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